ROLE
Concept
Design
Animation
DATE
04.2024
In this personal project, I made a rebranding video for the event called "Taiwan Design Expo 2023". Taiwan Design Expo is one of the largest annual design exhibitions in Taiwan. The Expo collaborates with different municipal governments every year through call for submissions with a target in local lifestyle, culture, and unique industrial features. The Expo presents artworks of local design industries through exhibitions and diverse activities.
CONCEPT
The 2023 Taiwan Design Expo in New Taipei City uses the symbol "○" as the recurring image of this city. "○" embodies the concept of "circle". It represents the circular cityscape of New Taipei City and the diverse cultures and people.
I referenced from the original branding video of Taiwan Design Expo made by UltraCombos. I combined typography and images that are circular with graphic shapes to make this video that represent landscape, folklore, industries, arts, life, and aesthetic of Taipei. The purpose is to reconstruct this city through arts and designs and showcase its characteristics.
